General Mills Removes Artificial Colors From All US Cereals: Full Details
General Mills Eliminates Artificial Colors Across All U.S. Cereals: A Major Shift in Food Manufacturing General Mills officially transitions all U.S. cereal lines, including Lucky Charms and Trix, to 100% natural plant-based color extracts. In a landmark transition for the packaged consumer goods industry, General Mills officially confirmed the complete phase-out of artificial colors across its entire line of breakfast cereals sold in the United States. Iconic food products including Lucky Charms, Trix, Cocoa Puffs, Honey Nut Cheerios, and Reese’s Puffs are now manufactured, packaged, and distributed without any synthetic dye additives. This operational shift represents one of the largest clean-label reformulations undertaken by an American food conglomerate in modern commercial history. The strategic decision responds directly to evolving consumer purchasing behavior, emerging clinical research on food additives, and tightening regulatory oversight across multiple state jurisdiction...